ADDICTIVE Strategy is a procedural approach to increase business results. Inspired from Multinationals’ Best Practices, creates a single minded process to make Strategic skills democratic, available for everyone. Requires just 8 Steps and offers best in class Marketing Philosophies, Case Studies & Frameworks.
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1. Customer Psyhology
.understand the brain design
2. The 5W
.Who, Why, Where, When, What
3. Positioning Architecture: Brand Ladder
.values, purpose, benefits, RTBs, attractivity
5. Communication Big Idea
.depict communication essence
6. Communication Pillars
.build communication territories
7. Customer Journey & Key Touchpoints
.bring the brand to life in direct interactions
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