The key idea of Addictive Strategy is to help people understand and use (in a positiv way), the power of Marketing. Is the art of Brand Strategy.
It is structured as a Clepsydra, and will immerse you in a story that has 3 key ingredients: the brand DNA; the customers; and how to bring both of them together.
Please find the Document: Intro: Addictive-Strategy.
If you have limited time, is the single one you should read.
The goals:
- Understand your customers (Decision making & 5W’s: who, why, where, when, what)
- Build your Brand Architecture (Brand Relationship Ladder)
- Avoid gravitational traps of other brands succesful ideas and Differentiate (Propose a New Reality)
- Build your Strategy to reach the intended positioning (Drivers of Growth)
- Execute the Strategy: create a relationship with your customers through experience and communincation (Communication Big Idea, Customer Journey & Touchpoints, create a Brand World)
The process:
Enjoy!
Mihai Bonca
Site mechanics and content quality are top notch. Thanks for sharing this valuable information with us, will keep an eye out for more stories and content. Best of luck with the project!
Thank you Andrei!