Marketing Strategy and Brand Transformation.
Brand Architects is a boutique of Consultancy and Training specialised in boosting brand equity. Helps companies achieve market leadership and received numerous Effie Awards..
Our philosophy is to understand the Brand DNA, build a future-oriented positioning, and design an unique architectural ecosystem around it.
It is a business creativity process that unites the dreams and ambitions of the Company with their Customers, to significantly improve the long term business results.
Group Marketing Director (2015):
Marketing Director (2012 – 2015):
Bergenbier SA/ Molson Coors
Brand Management (2003 – 2012):
Ursus Breweries/ SABMiller
Founder “Trend Consult Group”
Leader in Consultancy and Training Industry in Romania.
Commercial Director, Romanian Football Federation
Global Marketing Director, Bitdefender.
25 MARCOM Awards, 14 EFFIE Awards,
2 Grand EFFIE, and still counting…
25 MARCOM Awards
14 EFFIE Awards
2 Grand EFFIE Awards
– Employer Branding
– Cup of Romania: Brand Strategy
– National Football Team: Communication Development
– Brand Strategy
– Marketing Training
– Brand Strategy/ Transformational Project