6. Communication Big Idea

After designing the New Reality and understanding the Current Status, is time to Execute the Strategy.

The first step is to agree long-term strategic directions, that you will follow for the next 3 to 5 years. Will help close the gap between Current Status and the New Reality that you propose, by choosing where you are going to invest your energy.

Key idea: Transform brand positioning in communication, articulating the Narrative Strategy

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