7. Customer Journey

People discover your brand in points of interactions. These are the “moments of truth”, where the Brand experience is delivered.

Everything started with Company Ideology, that allows a Brand to propose a New Reality. Than it rolls-out in Touchpoints, fulfilling and boosting the Company Ideology. This is the Flying Wheel between Ideology, Strategy and Execution, that finally pays back.

Key idea: Experience communication Big Idea in direct interactions.

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