8. Brand World

How to develop your Communication in a organized way?

Strategy is a process that requires rigor, disruption and inspiration. Building Communication should offer a controlled freedom that allows creativity to flourish.

For a successful brand, you should have both a good active substance (Benefits, Arguments, Differentiators) and a sweet coating effect. Communication has the role to convey the New Reality towards customers, in a seducing way.

Key idea: Craft a recognisable design universe.

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