ADDICTIVE Strategy is a procedural approach to increase business results. Inspired from Multinationals’ Best Practices, creates a single minded process to make Strategic skills democratic, available for everyone. Requires just 8 Steps and offers best in class Marketing Philosophies, Case Studies & Frameworks.

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1. Customer Psyhology

.understand the brain design

2. The 5W

.Who, Why, Where, When, What

3. Positioning Architecture: Brand Ladder

.values, purpose, benefits, RTBs, attractivity

5. Communication Big Idea

.depict communication essence

6. Communication Pillars

.build communication territories

7. Customer Journey & Key Touchpoints

.bring the brand to life in direct interactions


Curriculum Vitae


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