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4. Unique Point of ViewUnique Point of View brings in the same point Brand Positioning and Consumer Insights. It creates differentiation versus competition, gives a twist on reality, inspires Business Creativity. It has the objectives of building a New Category and offer a compelling Value Proposition. All the Products, Innovations, Communication and Customer Experience must live the Brand Big Idea. Key Actions: Build a New Category, Propose a Value Proposition.More
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