4. Unique Point of View

Unique Point of View brings in the same point Brand Positioning
and Consumer Insights. It creates differentiation versus competition,
gives a twist on reality, inspires Business Creativity.
It has the objectives of building a New Category and offer a compelling
Value Proposition. All the Products, Innovations, Communication
and Customer Experience must live the Brand Big Idea.

Key Actions: Build a New Category, Propose a Value Proposition.

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