Media and well regarded books celebrate the ones that managed to heroically redefine our economic world. They are restless, innovative, hard working, dedicated, usually highly talented and intuitive. For sure, their emotions were captured in the products and services they…
The key idea of Addictive Strategy is to help people understand and use (in a positiv way), the power of Marketing. Is the art of Brand Strategy. It is structured as a Clepsydra, and will immerse you in a story…
Am avut placerea sa fiu invitat de Wall Street la evenimentul #Retailarena, unde am incercat sa dau sens intr-un workshop, tensiunilor nerostite ale celor prezenti, legate de importanta culturii organizationale. Din ce in ce mai multi manageri simt importanta culturii organizationale,…
