The key idea of Addictive Strategy is to help people understand and use (in a positiv way), the power of Marketing. Is the art of Brand Strategy. It is structured as a Clepsydra, and will immerse you in a story…
Continue Reading
Am avut placerea sa fiu invitat de Wall Street la evenimentul #Retailarena, unde am incercat sa dau sens intr-un workshop, tensiunilor nerostite ale celor prezenti, legate de importanta culturii organizationale. Din ce in ce mai multi manageri simt importanta culturii organizationale,…
The first week has passed by. We made 62 new friends, from more than 30 countries in 5 continents, in almost any possible field. Besides the classes and official dinners, going to the pub after classes became an important ritual…