Puțină istorie nu strică, ca să înțelegem mai multe despre prezent și ce poate fi solid sau hype în viitor. Asta că tot este #AI-ul în trenduri. 1. Baza marketingului: raportul dintre preț și nivelul încrederii reciproce Încă de la…
Au trecut cateva saptamani de la veto-ul Austriei care a amant accederea RO si BG in spatiul Schengen. Au urmat justificari, gasirea vinovatilor, acuze si un mini-boicot al firmelor austriece. Plus recurentele victimizari nationaliste: strainii au ceva cu noi, le…
Si la aceasta editie, am avut norocul sa jurizez cateva categorii interesante. Iar cei de la #IQads, m-au provocat sa raspund la cateva intrebari. A iesit un articol lung, despre inovatie, marketing si digital, care merita citit. 1. Ne-am mutat…
I have constant reminder of how marketing looked like 10 years ago. During that time, companies and marketing teams knew how to bring down the brands from the shelves or screens, down to the public market, creating stories, emotions and…
We highly recommend watch #Fyre on #Netflix. At the first level it’s a documentary about the world of influencers, social media and instant gratification. Going deeper you can learn about humans and their biases, like crowd effect and unskilled overconfidence. …
Este evidenta cand este destinata altora, insa nu o mai vedem atunci cand suntem chiar noi subiectii. Propaganda este de cand lumea. Are rolul ei in a modela si a tine sub control oamenii, influentandu-le perceptiile pentru a le modifica…
Emotions beat Rational Decisions. One of the most frequent biases I encounter, is the usage of too many emotions in dealing with business decisions. The “I like it” typology. To confirm their existing views, mangers, especially the entrepreneurial ones, use a lot…
The first three big ideas connected our exponential fast move on the food chain, with our brain design that couldn’t adapt. Our rapid evolution left us with fears, tensions, anxieties. This made us overcompensate by being aggressive, dangerous and cruel. One…
“Sapiens” Big Idea #3: Social Skills and Cooperation The first two big ideas connected our exponential fast move on the food chain, with our brain design that couldn’t adapt. Our rapid evolution left us with fears, tensions, anxieties. This made us…