This blog is based on the HBR article “What Is Disruptive Innovation?”, signed by C.M. Christiansen, M.E. Raynor, R. McDonald, December 2015 Prof. Clayton Christensen just passed away and left one of the most amazing theories. Based on Prof. Christiansen,…
Do you have the right Business Strategy? Is it related to erecting a huge delivery systems? Or towards creating amazing content, unique products supplied by other channels? FAANG companies got it right Amazon is a Delivery business. The same are Google Search and…
Un interviu cu cei de la IAA despre transformare, Self Awareness, Marketing, Strategie, Consultanta si Traininguri. 1/ IAA: De ce Strategie de Markeing? Ai observat, poate, în piata, lipsa gandirii strategice? Sau poate ca oamenii de strategie au plecat din…
We highly recommend watch #Fyre on #Netflix. At the first level it’s a documentary about the world of influencers, social media and instant gratification. Going deeper you can learn about humans and their biases, like crowd effect and unskilled overconfidence. …
Surfing the social waves push sometimes the brands into deep waters. Both Gillette and AeroMexico embraced a big cause and try to change the current perceptions. A highly respectable discourse. #Gillette talks about #metoo, sexual harassment and bulling. #AeroMexico approaches another big subject,…
Nike tribal strategy went planetary once again. They needed it and the made it. Nike masters the tribal strategy. They obviously understood how the communication works efficiently at the end of this decade. First a brand needs to build a…
The Oxford Said Executive MBA: how is the experience? Is it worth it? Being at the programme halfway point, I made a more solid view. As always, everything is relative. Some people find value in learning and development, others in…
Even in rather transactional B2B Strategy, perceived value can be influenced and helped by emotional factors. HBR just dedicated a recent article on this subject. The managers in professional industries, usually believe that B2B strategy is uniquely different and B2C…
A Marketeer view upon the Artificial Intelligence Recently I was asked to prepare a speech for a conference, regarding the Artificial Intelligence. I am not an engineer or mathematician, however I am a super curious Marketeer excited by the new things. When a…
Decision Making Map How much Psychology is still known and used by the Marketing people? I was invited to the Faculty of Psychology and Sociology to give a lecture on the tools Marketing people use to do their job. On this…
