It is truly amazing what Elon Musk achieved for both Tesla and SpaceX. Has a unique capability to transform day dreams into reality. Therefore he is exceptional, unique and impossible (and not recommendable) to be followed. In the case of…
Retailul a fost unul dintre domeniile puse la grea încercare. Pe marginea acestui subiect, în Retail.ro, am scris un articol despre mecanismele psihologice ale clientilor, noile ocazii de consum și accelerarea adoptării e-commerce-ului. Traficul a crescut exponențial, iar clienții au luat…
I was invited by #BrandMinds to write an article about Crisis Management and brands reaction. The article touches some blunt points: The self awareness and the leadership profile of the top management in the organisation becomes obvious; Each crisis has…
M-a provocat Marta Usurelu să scriu cateva cuvinte in #RevistaBIZ. Stând acasă în această periodă, a ieșit un mic roman, scris direct și fără menajamente, pe care l-am împărțit în mai multe capitole. Mi-a luat mulți ani să înțeleg despre…
Partea 1: Despre leadership, bias-uri si intuiție, deciziile toxice și sindromul bancului de sardine. Cele mai eficiente forme de management sunt cele ale trupelor de “commando”, nu cele “command and control”. M-a provocat Marta Usurelu sa scriu cateva cuvinte in…
This blog is based on the HBR article “What Is Disruptive Innovation?”, signed by C.M. Christiansen, M.E. Raynor, R. McDonald, December 2015 Prof. Clayton Christensen just passed away and left one of the most amazing theories. Based on Prof. Christiansen,…
Do you have the right Business Strategy? Is it related to erecting a huge delivery systems? Or towards creating amazing content, unique products supplied by other channels? FAANG companies got it right Amazon is a Delivery business. The same are Google Search and…
Un interviu cu cei de la IAA despre transformare, Self Awareness, Marketing, Strategie, Consultanta si Traininguri. 1/ IAA: De ce Strategie de Markeing? Ai observat, poate, în piata, lipsa gandirii strategice? Sau poate ca oamenii de strategie au plecat din…
We highly recommend watch #Fyre on #Netflix. At the first level it’s a documentary about the world of influencers, social media and instant gratification. Going deeper you can learn about humans and their biases, like crowd effect and unskilled overconfidence. …
Surfing the social waves push sometimes the brands into deep waters. Both Gillette and AeroMexico embraced a big cause and try to change the current perceptions. A highly respectable discourse. #Gillette talks about #metoo, sexual harassment and bulling. #AeroMexico approaches another big subject,…
